Several weeks ago we discussed Mayor Bloomberg’s proposed New York City soda ban that would restrict New Yorkers from purchasing large quantities of soda in an effort to create a healthier city. Now the large soda companies are fighting back, launching a campaign to combat Mayor Bloomberg’s proposed ban.
The ban’s opponents have created a coalition called New Yorkers for Beverage Choices, and they are meeting with members of the City Council and several other city officials. Lobbyists from these companies, including Coca-Cola have hired people to canvass and ask for signatures on the street, as well as spread the message through social media.
In addition a new radio advertisement paid for the by the American Beverage Association features authentic New Yorkers complaining about Bloomberg’s proposed nanny state. The narrator of the advertisement says, “This is New York City; no one tells us what neighborhood to live in or what team to root for. So are we going to let our mayor tell us what size beverage to buy?”
Ultimately the decision of whether or not to pass Mayor Bloomberg’s soda ban will be up to the New York City Board of Health, who have been mostly selected by the mayor himself. On July 24th a public hearing will be held, and afterwards the Board of Health will decide whether to approve the soda ban or not.
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