Ben & Jerry’s Debuts Controversial “Taste the Lin-Sanity” Flavor

In the past couple weeks it has been difficult not to get caught up in the ‘Linsanity’ of New York Knicks point guard Jeremy Lin, who rose to fame in a series of wins in the absence of Carmelo Anthony and Amare Stoudemire. Ben & Jerry’s has decided to join the festivities as well, creating a “Taste the Lin-Sanity” vanilla frozen yogurt flavor featuring fortune cookies and a lychee honey swirl.

Considering that Jeremy Lin hails from Palo Alto, California, there has been some significant backlash towards Ben & Jerry’s about the stereotypes incorporated in this flavor of frozen yogurt. The “Taste the Lin-Sanity” flavor is also being sold exclusively at the Ben & Jerry’s shop near Lin’s alma mater, Harvard University. Ben & Jerry’s could have easily flavored the ice cream in a manner to reflect the crimson color of Harvard’s basketball team, which Lin played for four years, or simply had the ice cream reflect the New York Knicks.

After the initial reaction to Ben & Jerrys’ new flavor, and reports that the fortune cookie pieces tended to get soggy, pieces of fresh waffle cone were used to replace the fortune cookie bits. Ben & Jerry’s has been known create flavors of ice cream based on famous people, such as their legendary “Cherry Garcia” flavor, alluding to Grateful Dead guitarist Jerry Garcia, who also hailed from California. However, given Garcia’s Spanish, Irish and Swedish ethnicity, nothing in the Cherry Garcia flavor (cherry ice cream with cherries and fudge flakes) was tied to his ethnicity.

Ben & Jerrys’ Boston team has issued a full apology for the intent of their Lin-Sanity frozen yogurt flavor. “We are proud and honored to have Jeremy Lin hail from one of our fine, local universities and we are huge sports fans. Our intention was to create a flavor to honor Jeremy Lin’s accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard graduate. We try to demonstrate our commitment as a Boston-based, valued-led business and if we failed in this instance we offer our sincerest apologies.”

DailyFoodtoEat is the official blog of FoodtoEat, a sustainable online food ordering and concierge catering service featuring your favorite restaurants, food trucks and caterers. Check out the deliciousness here: www.foodtoeat.com

 

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